How Maev CEO Katie Spies Scaled Her Dog’s Raw Diet into an $11.7 Million Pet Brand and Landed the Number 38 Spot on the 2024 Inc. 5000
While everyone else at Harvard Business School was polishing PowerPoints, Maev CEO Katie Spies was mulling the best ways to chop chicken liver and beta-testing blends on her Italian greyhound, George.
By Sara Deeter, Senior Editor, Inc.
From the September 2024 issue of Inc. Magazine
Katie Spies, 32, doesn’t know how to live without a pet. In 2015, after graduating from MIT with dual degrees in mechanical and environmental engineering, she rescued George, a 6-month-old Italian greyhound. But when George’s first birthday arrived, Spies couldn’t find much to celebrate. Her “spry and spunky” puppy had become tired and lethargic. He began having seizures; medications didn’t work. Then a vet mentioned a raw food diet.
Spies went to the grocery store for some ground beef and chicken liver, which she mixed with peas, carrots, and berries. Within a day–she swears–George was excited about food again, and soon his health had improved dramatically. At first, having George back was enough–until 2019, when, as a student at Harvard Business School, Spies decided to stake her claim to the $18 billion market for raw, frozen, and fresh dog food.
Read more at: www.inc.com
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