Zora’s Best Friendz Premium Dog Treat Brand Partners with Canine Nutritionist Kayla Kowalski

LOVELAND, Colorado, October 30, 2024 – Zora’s Best Friendz, a family-owned premium dog treat manufacturer, has announced a strategic partnership with certified canine nutritionist Kayla Kowalski to help educate families about nutrition and ingredient quality in the foods we feed our pets. The collaboration emphasizes founder Zora Tabin’s commitment to healthy diet choices for man’s best friend by promoting Kowalski’s science-based nutrition philosophy while highlighting Zora’s Best Friendz premium dog treats, which offer a single ingredient, human-grade treat with exceptional nutritional value.

The partnership addresses a growing awareness among pet owners about ingredient quality, with over 40% now prioritizing treats free from artificial ingredients. Both Kowalski and Tabin emphasize the importance of understanding what goes into pet treats, advocating for options free from fillers, artificial flavors, preservatives, and chemical treatments.

Kowalski’s journey into canine nutrition began with personal experience – her rescue dog Rudy’s health struggles on traditional kibble. After witnessing improvements through a raw food diet, she pursued certification as a canine nutritionist to help other pet owners make informed decisions about their dogs’ diets. Beyond creating individualized nutrition plans that have helped over 6,400 dogs transition to healthier diets, she shares evidence-based nutrition information with nearly 3 million followers across social media platforms.

“I am excited to share how I incorporate Zora’s Best Friendz human-grade beef liver treats into my dogs’ diets,” said Kowalski. “Their single-ingredient treats are the only slow-roasted, freeze-dried treats made in a USDA facility. Dogs love them, and pet owners can feel good about feeding them. They’re especially great for picky dogs and those with sensitive stomachs.”

The year-long collaboration will feature exclusive content focused on raw food diets and incorporating premium treats into balanced canine nutrition plans. Kowalski will create educational materials helping pet owners implement healthier feeding practices.

Launched in summer 2024, Zora’s Best Friendz is an extension of the popular Wild Zora brand, a human snack food company founded by Zora Tabin. The company expanded into pet treats after Tabin struggled to find high-quality options for her own dogs, Pea and Pooh. The treats are produced using the same slow-roasting and freeze-drying techniques developed for their human food products.

By leveraging the existing equipment and expertise of Wild Zora, the expansion into Zora’s Best Friendz line offers healthy, human-grade, natural, nutritious, single ingredient beef liver dog treats made in their USDA-inspected kitchen in Loveland, Colorado.

Just as Tabin’s path to creating premium pet treats started with her dogs, Pea and Pooh, and a search for better options, Kowalski’s professional journey began with concern for her dog Rudy. Now their shared commitment to improving pet nutrition brings them together in this educational partnership.

Zora’s Best Friendz treats are available at zorasbest.com. Additional information about Kowalski is available at kaylakowalski.com.