Petco Expands Beyond Pet Products with Launch of Human-Focused “My Human” Collection

Pet retail giant introduces over 1,000 items targeting pet enthusiasts

San Diego, California,  August 5, 2025 – Pet retailer Petco has ventured into new territory by launching its inaugural product line specifically designed for human customers. The “My Human” collection, now rolling out across the company’s website and selected brick-and-mortar locations nationwide, features more than 1,000 items celebrating pet culture and lifestyle.
The new product range represents a significant expansion for the 60-year-old company, which has built its reputation serving four-legged customers. With over 80% of items priced below $20, the collection emphasizes affordability and gift-giving appeal, spanning categories from clothing and home accessories to games and seasonal merchandise.

“Creating a completely unique human category at Petco was a no-brainer that’s deeply rooted in our brand’s essence,” said Michael Romanko, Petco Chief Customer and Product Officer. “No matter our lifestyle, the human-animal bond connects us all, and customers are looking for fun ways to show off and share that bond, especially for gifting moments.”

Strong Consumer Demand Drives Expansion

The retailer’s move into human products stems from compelling market research. According to a Petco Pet Lovers Community Survey conducted in February 2025 involving 1,800 U.S. pet owners, an overwhelming 90% expressed interest in purchasing pet-themed products for themselves. Even more telling, 64% of respondents confirmed they already buy such items purely for enjoyment.

This consumer behavior has prompted Petco to position itself as a comprehensive destination for both pets and their devoted owners, targeting gift-giving occasions ranging from birthdays and graduations to housewarming celebrations and holiday shopping.

Product Portfolio Emphasizes Humor and Style

The “My Human” collection showcases Petco’s commitment to reflecting contemporary pet culture through bold designs and cheeky messaging. Products feature attention-grabbing slogans like “My Dog and I Talk Sh*t About You,” designed to resonate with pet owners who embrace humor in their animal relationships.
The diverse product lineup includes:

Fashion and Accessories – The apparel section offers specialized items for dog and cat enthusiasts, including statement t-shirts with messages like “Rescue is My Favorite Breed” and “In My Cat Mom Era.” The collection also features subtle paw print jewelry, morse code message bracelets, and novelty pet-themed socks.

Home Décor Solutions – Pet-inspired interior design items dominate this category, featuring decorative throw pillows with cartoon cat designs, specialized mugs for “cat translation,” pet-themed stationery, duck-shaped kitchen sponges, and pet-safe candles for creating animal-friendly atmospheres.

Practical Novelties – Everyday items receive pet-themed makeovers, including umbrellas with “raining cats and dogs” designs, beach towels printed with “tell your dog I said hi,” specialty lint rollers, and animal-shaped tea infusers that transform routine activities.

Entertainment and Crafts –  Interactive products include oversized checklists titled “100 Things to Do with Your Dog,” creative board games like “Mission Impawsible,” origami animal kits, needlepoint projects featuring cats and sunflowers, and popular Woobles crochet animal sets.

Gift Items – Unique presents range from sloth planters and llama bottle covers to fat cat cookie jars, animal temporary tattoos, snake hand puppets, and “pup-in-a-cup” stress balls.
Among the standout items is the “May Contain Butts” party game and dachshund-shaped bookends, along with hanging planters that double as decorative elements.

Strategic Retail Evolution

This launch represents Petco’s strategic evolution from traditional pet retailer to lifestyle brand encompassing the entire pet-human relationship. The company plans to continuously refresh the collection with seasonal products, exclusive collaborations, and trending designs that reflect changing consumer preferences.

The “My Human” collection will gradually expand to additional Petco retail locations beyond its current online presence and select store availability. Customers can explore the complete range at petco.com/myhuman.

About the Company

Petco has served as a leading pet destination for over six decades, operating more than 1,500 stores across the United States, Mexico, and Puerto Rico. The company provides comprehensive pet care products, services, and expertise both in-store and through digital platforms including petco.com and the Petco mobile application.

Through its 1999-established Petco Love foundation, the company partners with thousands of local animal welfare organizations and has facilitated approximately 7 million pet adoptions through in-store adoption events.