ChefPaw Countertop Pet Food Maker Cooks Up Double Victory at SUPERZOO 2025

At-home DIY pet food innovation takes center stage as the world’s first countertop pet food maker appliance captures industry’s top honors at North America’s premier pet retail trade show

LAS VEGAS, Nevada, August 15, 2025 – In a remarkable show of innovation sure to reshape how pet parents think about their dogs’ feeding and nutrition, ChefPaw emerged as a standout winner at SUPERZOO 2025, fetching not one but two prestigious awards at the industry’s top competitive showcase.

The revolutionary countertop pet food maker, developed by Matt Terrill and David Louvet of Innovet Pet Products, claimed the grand prize Judges Award – selected from among over 1,000 innovative emerging products in the New Product Showcase – while the company also secured the coveted $10,000 Pet Care Innovation Prize.  The double victory shows that ChefPaw has created a recipe for success.

Matt Terrill, co-founder of ChefPaw shows off his Judges Award winning product innovation at SUPERZOO 2025.

A Journey of Development Leads to an Award Winning Product

The journey to SUPERZOO success began with Terrill and Louvet’s extensive experience in the pet industry through Innovet Pet Products, which they founded in 2005. Their nearly two-decade presence in pet health and wellness provided the foundation for understanding what pet parents truly needed: a reliable, simple way to prepare high-quality, balanced meals for their pets at home.

The development process for the countertop pet food maker wasn’t without challenges. Early product iterations required significant user intervention, including manual stirring halfway through cooking cycles. However, continuous refinement led to the current version, which operates with minimal user involvement beyond loading ingredients and pushing a button.

ChefPaw Creators React to Double Victory

“Winning both awards at SUPERZOO validates what we’ve believed all along – that pet parents are ready for a solution that gives them control over their dog’s nutrition without sacrificing convenience,” explains Terrill. “This recognition from industry leaders tells us we’re on the right track to transforming how people think about feeding their pets.”

Louvet adds, “As someone with a background in biochemistry, I’ve always focused on the nutritional science behind what we’re creating. These awards show that the industry recognizes not just the innovation, but the rigorous approach we’ve taken to ensure every meal meets the highest standards for pet health.”

The Technology Behind the Triumph

What sets ChefPaw apart is its comprehensive approach to solving a problem in pet care: providing fresh, nutritionally balanced meals without the complexity, mess, and time commitment traditionally associated with homemade pet food preparation.

The sleek countertop appliance operates as an all-in-one solution that weighs, mixes, chops, and cooks ingredients producing up to 6.4 pounds of fresh dog food per batch in just 40 minutes. Unlike traditional food processors that merely chop and blend, ChefPaw integrates cooking capabilities with precise measurement technology and automated processes that eliminate guesswork.

“The ability to modify recipes one ingredient at a time was instrumental in identifying and managing my dog’s food allergies,” explains Terrill. “This kind of precise dietary adjustment isn’t feasible with commercial dog foods, where requesting specific ingredient changes is impossible.”

Matt Terrill tells the ChefPaw story in 30 seconds.

Comprehensive Ecosystem Approach

ChefPaw’s success also reflects the company’s comprehensive approach to pet nutrition through its companion web-based application. The ChefPaw Nutrition App provides access to over 50 veterinary-formulated recipes, nutritional analysis tools, and customization features that allow pet parents to tailor meals to their dogs’ specific needs, including allergies, age, and activity level.

The app’s three-tier membership structure – Free, Regular, and Pro – ensures accessibility while providing advanced features for veterinary professionals and serious pet nutrition enthusiasts. All recipes are formulated to meet AAFCO (Association of American Feed Control Officials) nutritional standards, providing pet parents with confidence in their homemade meals’ nutritional completeness.

Matt Terrill takes you on a two minute tour of the ChefPaw App.

Economic Impact for Pet Parents

Beyond the technological innovation, ChefPaw addresses a growing economic concern for pet parents facing rising costs for premium pet food. The company’s cost analysis reveals that pet parents can produce fresh dog food for approximately $1.81 per pound – a dramatic savings compared to store-bought fresh food options that typically range from $4 to $15 per pound.

“The appliance pays for itself in less than three months, even for those with a small dog, considering its cost-effectiveness,” notes Terrill. “However, the real value lies beyond just the financial aspect; it’s in the nutritional benefits.”

Industry Recognition Validates Market Need

The Pet Care Innovation Prize recognition is particularly significant, as it connects ChefPaw with an extensive network of industry experts and potential investors eager to provide resources to support development and ensure success for groundbreaking pet care innovators like Terrill and Louvet.

Purina, through its 9 Square Ventures corporate venturing group, partnered with investing leaders at Active Capital to create the Pet Care Innovation Prize in 2016. The effort provides financial support and mentorship opportunities for early-stage companies that are defining the future of pet care through novel products or services that provide meaningful solutions in the areas of pet health and wellness, services, technology, food, treats and litter.

This achievement places ChefPaw in distinguished company alongside other recent Pet Care Innovation Prize winners who have gone on to secure significant funding and industry partnerships. The $10,000 prize money, while valuable, represents just the beginning of what could be transformative industry connections and mentorship opportunities.

Matt Terrill, co-founder of ChefPaw, shows off the Launch Pitch competition first place check.

Looking Ahead: Industry Transformation

The dual awards at SUPERZOO 2025 position ChefPaw on the cutting edge of what industry analysts predict will be a significant transformation in how pet parents approach pet nutrition. As awareness grows about the benefits of fresh, whole food diets for pets, ChefPaw provides a bridge between the desire for optimal nutrition and the practical realities of tight budgets and busy pet parent lifestyles.

“Our vision is to make fresh, personalized nutrition the standard rather than the exception,” explains Terrill. “Right now, fresh dog food is either incredibly expensive or incredibly time-consuming to make. We want to change that equation so every dog can benefit from whole food nutrition, regardless of their family’s budget or schedule.”

The recognition also validates the broader trend toward personalized pet care solutions that give pet parents greater control over their animals’ health and nutrition. With rising concerns about pet food recalls, ingredient quality, and the long-term health impacts of processed pet foods, ChefPaw’s success suggests strong market demand for alternatives that combine convenience with transparency.

The award winning ChefPaw countertop pet food maker weighs, mixes, and cooks healthy food from nutritious ingredients.

The SUPERZOO Advantage

The awards also underscore the importance of SUPERZOO as a launching platform for genuinely innovative products. SUPERZOO 2025 welcomed more than 22,000 attendees from 84 countries, providing vendors like ChefPaw with unprecedented access to retailers, distributors, and industry influencers who will help propel the product’s market success.

These connections extend far beyond immediate sales opportunities. The exhibitor experience at SUPERZOO creates potential for strategic partnerships, distribution agreements, and collaborations that can accelerate ChefPaw’s growth trajectory in the rapidly evolving pet care industry.

The timing couldn’t be better. Pet industry professionals are actively seeking innovations that address pet parents’ growing demand for fresh, customizable nutrition solutions—exactly what ChefPaw delivers.

Revolutionizing Pet Nutrition, One Kitchen at a Time

ChefPaw’s SUPERZOO victories represent more than product recognition – they echo a paradigm shift in the pet food industry toward solutions that empower pet parents while maintaining the scientific rigor necessary for optimal pet nutrition. As the pet care industry continues to evolve toward more personalized, health-focused solutions, ChefPaw’s dual triumph at SUPERZOO 2025 positions the company as a leader in the next generation of pet care innovation.

For pet parents seeking greater control over their dogs’ nutrition without sacrificing convenience or nutritional adequacy, ChefPaw’s SUPERZOO recognition provides industry validation for what many have been seeking: a practical pathway to fresh, personalized pet nutrition that fits seamlessly into modern lifestyles.

The pet food revolution has found its champion, and it sits right on the kitchen counter.

For more information about Chefpaw visit chefpaw.com