From Playground to Patent: How a 5-Year-Old’s Idea is Set to Revolutionize Dog Walking

SAN CLEMENTE, CA, September 12, 2024 — Five-year-old Cooper Morse fidgeted on his chair, his small legs swinging impatiently. “Come on, Mom. Let’s go!” he shouted, his voice tinged with the urgency only a child can muster. His younger brother, Bryce, age 3, surveyed the scene with a quizzical stare. Stitch, the family’s energetic French Bulldog, darted back and forth by the front door, his impatient whine echoing Cooper’s urgency.

Jenni Morse, Cooper and Bryce’s mother, juggled an assortment of dog-walking essentials – waste bags, a water bottle, keys, and more – as she prepared for their outing to the park. “Mom! Stitch has to pee!” Cooper implored, his young face scrunched with concern for his furry friend.

Finally ready, Jenni reached for the door handle. “Oh, wait. I forgot the tennis ball,” she sighed, turning back to search the room.

As they finally set off on their adventure, young Cooper’s inquisitive mind began to whir. “Mommy, why not put something on the leash for all that stuff?” he asked innocently, unaware that his simple question was about to spark a revolution in dog-walking technology.

Fast forward to today, and Cooper’s suggestion has blossomed into StitchLeash™, a groundbreaking product line set to transform the dog-walking experience for pet owners everywhere. Made Simpli, a woman and Asian American Pacific Islander-owned innovation company based in San Clemente, California, has announced the launch of StitchLeash – the world’s first fully customizable, all-in-one dog leash. Fittingly, the company named their innovative product line after Stitch, the very dog who played a starring role in its creation.

The versatile StitchLeash™ allows for personalized customization with mix and match accessories.

“StitchLeash embodies our tagline ‘Your Walk, Your Way,'” explains Jenni Morse, founder of Made Simpli. “We’ve created a leash that adapts to the user’s needs, ensuring that every walk is as unique as the bond between pet and owner.”

This patent-pending design integrates essential dog walking items into a sleek solution. The innovative product features smart openings and hooks that conveniently hold everything from waste bags and keys to hand sanitizer and tennis balls.

StitchLeash offers two models, each named after the Morse sons. The “Coops” model is a retractable leash available in two sizes: Small/Medium for dogs up to 55 lbs with a 16 ft tape, and Large/XL for dogs up to 110 lbs with a 23 ft tape. Its features include reflective nylon tape for night visibility, a secure locking mechanism, 360° tangle-free design, and an ergonomic anti-slip handle for safety and comfort.

For those who prefer a non-retractable option, the “Bryce” model provides a 6-foot long, 1-inch wide sturdy leash with accessory hooks, comfortable padded grip areas, nylon tape with reflective stitching, and a convenient traffic handle for added control in busy areas.

StitchLeash™ offers two models: The retractable “Coops” (l) and the non-retractable “Bryce” (r) 

What sets StitchLeash apart is its customizability. Dog owners can add their must-haves – from water bowls and flashlights to treat pouches and hand sanitizers – creating a one-of-a-kind leash tailored to their specific needs. “We want to transform dog walks from messy to magnificent,” Morse explains. “With StitchLeash, every moment becomes memorable, whether you’re strolling city sidewalks or exploring rugged trails.” The company has also announced that additional optional accessories will be available soon, including a treat bag, collapsible water bowl, tennis ball holder, and a flashlight that doubles as a spotlight for night walks, further expanding the customization options for dog owners.

The StitchLeash™ Starter Kit, which includes the leash, four versatile hooks, a dirty poop bag holder, and a waste bag dispenser, is now available for pre-order at stitchleash.com. The “Coops” retractable model is priced at $34.99 for the S/M size and $44.99 for the L/XL size. The “Bryce” non-retractable model is available for $24.99.

Jenni Morse with her sons Bryce, Cooper, and the family’s dog, Stitch. Photo Credit: Stitchleash

For Jenni Morse, the launch of StitchLeash is more than just a product release – it’s a family legacy. “This venture officially makes our family third-generation inventors, with Cooper as the main inventor on this patent-pending product,” Morse beams. “My late father, an inventor himself, would have been so proud.”

In line with Made Simpli’s commitment to giving back, 10% of StitchLeash profits will be donated to animal welfare charities, with a special emphasis on dogs. This ensures that the innovative product not only simplifies walks for dog owners but also contributes to the wider pet community.

The simplified convenience of StitchLeash aligns perfectly with Made Simpli’s brand ethos of simplifying daily routines, as seen in their previous product invention, the Simpli Press® – a mess-free French press coffee maker. “Our mission is to craft products that bring joy and convenience to everyday life,” Morse adds.

As StitchLeash prepares to hit the market, with an expected delivery date of late October/November 2024, it stands as a testament to the power of childlike curiosity and the impact of multi-generational innovation. From a five-year-old’s simple question to a patent-pending product, the journey of StitchLeash proves that sometimes, the most revolutionary ideas come from the most unexpected sources.

StichLeash invites dog owners everywhere to “Stop and smell the roses, not the dirty poop bags” – a fitting motto for a product designed to make every walk an adventure. With StitchLeash, the daily dog walk is transformed from a chore into a cherished, hassle-free bonding experience for pets and their owners. As the company’s slogan suggests, it’s time to “Unleash the fun” and embark on new adventures.

Get your paws on your very own StitchLeash at stitchleash.com and unleash a new era of dog walking!