Katherine Heigl’s Badlands Ranch™ Dog Nutrition Brand Serves Up New Wild Fish & Turkey Formula

PARK CITY, Utah, Oct. 21, 2024 – Emmy-winning actress and animal advocate Katherine Heigl’s ultra-premium dog nutrition brand, Badlands Ranch™, has expanded its award-winning line of air-dried dog food with a new Superfood Complete Wild Fish & Turkey formula. The new offering joins the company’s existing Beef, Chicken, and Lamb & Venison selections, adding a fourth flavor option to a product line that has already sold millions of bags worldwide.

Each recipe is crafted in collaboration with top animal nutritionists to provide an optimal balance of flavor and nutrition. The latest addition to the Superfood Complete line features a precise blend of ingredients: 87% premium proteins – including whitefish, turkey, nutrient-dense organ meats (turkey liver, gizzard, and heart), and heart-healthy salmon – combined with 13% of signature gut-friendly vegetables, fruits, seeds, minerals, and vitamins, selected to support dogs’ overall wellness needs. No corn, soy, wheat, or fillers are used.

The company’s distinctive ‘low and slow’ air-drying process preserves maximum nutritional value in every bite. Unlike traditional high-heat processing that can create harmful by-products and diminish nutritional content, this gentle method maintains the food’s natural benefits while offering the convenience of kibble. The formulation and processing provides a guaranteed analysis of 38% minimum crude protein and 27% minimum crude fat.

Pet parents will find Superfood Complete simple to serve and store, with no refrigeration, heat, or water preparation needed. For optimal results, Badlands Ranch recommends a gradual transition to help dogs’ digestive systems adapt, slowly increasing the amount of Superfood Complete while decreasing their previous food. Fresh, clean water should be provided with each meal, and for dogs who have trouble chewing, the food can be ground into smaller pieces using a blender or food processor.

Founded in 2022, the Badlands Ranch brand is named after Heigl’s family ranch in Utah, which also serves as a sanctuary for animals in need. The brand emerged from her firsthand experience with the impact of nutrition on both shelter dogs and her own pets’ health challenges. The company offers food, treat, and supplement products.

Heigl — known for her starring roles in the feature films “Knocked Up”, “27 Dresses” and “The Ugly Truth”, and for her portrayal of Dr. Isobel ‘Izzie’ Stevens in the renowned ABC television medical drama “Grey’s Anatomy” — has been a passionate animal advocate throughout her  career. Her advocacy work includes launching The Compassion Revolution, a $1 million pledge for spay/neuter programs in 2010, and receiving the Petco Foundation’s Hope Award for animal advocacy in 2015. Most recently, she successfully advocated for Utah State Legislature to pass a bill ending the use of gas chambers for euthanizing shelter animals.

“Between 6 and 8 million cats and dogs enter U.S. shelters each year, with about 1 every 11 seconds being euthanized. We’re working to change these statistics,” Heigl emphasized.

Beyond nutrition, Badlands Ranch demonstrates its commitment to animal welfare through a strong partnership with the Jason Debus Heigl Foundation. Co-founded by Katherine and her mother Nancy in 2008, the foundation has rescued over 8,000 dogs from high-kill shelters and funded 25,000 spay and neuter surgeries. The company supports these efforts with annual pledges of $250,000 and monthly food donations for dogs in need.

“Badlands Ranch was created to deliver delicious products that nourish dogs inside and out for overall health while placing animal welfare as our top priority,” says Katherine Heigl. “We’re pleased to be able to serve a bigger purpose. When your dog eats Superfood Complete, you’re not just helping them achieve a healthier life, you’re helping another dog in need get nutritious food, too,” she continues.

The new Superfood Complete Wild Fish & Turkey formula is now available for purchase through the company’s badlandsranch.com website. Badlands Ranch offers free shipping on U.S. orders over $50 and provides a 90-day money-back guarantee, demonstrating confidence in their product. Badlands Ranch products are also available through Amazon and in local specialty pet food retailers. To find a store near you visit: badlandsranch.com/store-locator.

As Badlands Ranch continues to expand its premium pet nutrition offerings, the brand maintains its foundational commitment to combining high-quality nutrition-driven ingredients with meaningful support for animal welfare causes. This dual focus on product excellence and animal advocacy distinguishes the brand in the premium pet food market.