TEMPTATIONS™ Spoons Out Story-and-Snack Combo of ‘Kitterary’ Classics with a Side of Treats

FRANKLIN, Tenn., Oct. 15, 2024 – Hold on Hemingway. Make room, Melville. Out of the way, Orwell. Step aside, Shakespeare. There’s a new literary lion pouncing onto bookshelves. Jasper T. Cat, the official spokescat for TEMPTATIONS™, America’s leading cat treat brand, has just released a collection of “kitterary” classics that turns treat time into story time for cats and their human companions. The paw-penned pages from this whiskered wordsmith are poised to give the literary greats a run for their shelf-space.

In an innovative move to strengthen the bond between cats and their human companions, Temptations has unveiled a unique book collection designed specifically for felines and their literary-minded owners.

Bringing this literary and culinary adventure to cat lovers everywhere, starting today, consumers can purchase a TEMPTATIONS Lickable Spoons Variety Pack (24 lickable cat treats) for $17.88 and for no additional cost will get their very own Tails of Irresistibility: A Collection of Kitterary Classics book set, while book supplies last, at shop.temptationstreats.com.

The Tails of Irresistibility: A Collection of Kitterary Classics book set is available free while supplies last. Photo Credit: Temptations

The set of four books represents a creative blend of treat time and storytelling. The collection features cat-themed adaptations of popular literature:

• Furr-ankenstein: In a cold, catnip-scented laboratory, Dr. Whiskers Furr-ankenstein toiled away, creating an ex-purr-imental feline that he believed to be his ultimate meowsterpiece.
• Romeow & Juliet: In the heart of Fur-ona, two star-crossed kittens purr-sue a romance. However, their families, the Montameows and Catulets, are entangled in an age-old feline feud.
• Les Hiss-erables: In the dimly lit alleys of Paw-ris, a feline revolution brewed. The downtrodden kittens, led by Jean Claw-jean, yearned for freedom from their oppressors—the dog patrol.
• Prrride and Prrrejudice: In the quaint kitty village of Purrshire, Elizabeth Paw-net, a clever kitten begins to fall for a rich aristo-cat, Mr. Darcy, despite her disdain for cats of a higher breed.

Each story in the collection is a snack-sized two-minute read, making it perfectly timed for reading aloud while cats enjoy a TEMPTATIONS Lickable Spoons treat.

These book sets feature cat-centric design elements. The exterior of the set box doubles as a scratch pad, giving cats a tactile experience. The illustrations are crafted using colors that align with a cat’s visual spectrum, enhancing the visual appeal for feline readers. As a bonus, the set includes a hollow “book” that serves as a clever hiding spot to keep TEMPTATIONS Lickable Spoons close at hand for impromptu story times.

Cats are sure to be contented by delicious treats served with a reading of captivating kitterature. Photo Credit: Temptations

Explaining the concept behind this innovative product, Jean-Paul Jansen, Chief Marketing Officer of Mars Pet Nutrition North America, said, “Studies show that reading to your feline can strengthen that special bond between humans and cats. Taking treat time to the next level, we used this idea to engage both book- and cat-loving communities, giving cats and their pet parents new staples for both their bookshelves and their pantries.”

The limited-edition book set showcases TEMPTATIONS Lickable Spoons introduced in early 2024. The treat products are available in three flavor combinations: Tasty Chicken and Savory Salmon, Savory Salmon and Tempting Tuna, and Tasty Chicken and Cheesy Cheese.

As the pet care industry continues to innovate, this launch by Temptations, a brand under the Mars, Incorporated umbrella, demonstrates a creative approach to pet product marketing, blending entertainment, bonding, and food in a single offering. With this purr-fect blend of literature and snacks, Temptations is writing a new chapter in the story of cat-human bonding – complete with a delicious plot twist.

For more information on Temptations brand’s Tails of Irresistibility: A Collection of Kitterary Classics or to learn more about the Temptations brand, visit www.temptationstreats.com/tails-irresistibility.