Unleashing the Future: SUPERZOO 2024 Set to Be the Olympics of the Pet Industry

LAS VEGAS – August 7, 2024 – As the world catches its breath from the spectacle of the Paris Olympics, the pet industry is warming up for its own breath-taking event. SUPERZOO 2024 is set to be the Olympics of the pet world, where records are broken and glory earned not in stadiums, but on store shelves.

From August 14-16, the Mandalay Bay Convention Center in Las Vegas will host this retail race, turning the famous Vegas slogan on its head – because at SUPERZOO, what happens in Vegas definitely doesn’t stay in Vegas. Instead, it sprints into pet stores nationwide, leaving a trail of wagging tails and purring customers in its wake.

Sponsored by the World Pet Association (WPA), SUPERZOO has roots dating back to humble beginnings in 1950. Today it ranks among the top 100 trade shows across all industries.

A Fur-ocious Display of Innovation

With over 1,000 new products ready to make their debut, SUPERZOO is promising to be a treasure trove. From the latest in squeaky sophistication to gourmet food that might make humans jealous, this year’s event is set to showcase the crème de la crème of pet innovations.

“SUPERZOO is the premier event for pet industry professionals to discover cutting-edge products and connect with leading suppliers,” said Mike Karsting, senior vice president of events at the World Pet Association (WPA). “This year’s show floor promises to be our most dynamic yet, featuring innovative products across every category. It’s the perfect opportunity for retailers to find the next big trends in pet retail.”

Not Just Another Dog and Pony Show

Spanning a whopping 330,000 square feet, SUPERZOO will host nearly 1,100 exhibitors, including 300 first-timers eager to make their mark. It’s like speed dating for pet products, but with less awkward small talk and more wagging tails.

The show floor is where you are sure to sniff out your next bestseller, watch the hottest trends come to life and make contact with industry leaders and peers.

Learning New Tricks

But SUPERZOO isn’t just about the latest product innovations. With over 65 expert-led sessions, it’s also a chance for industry pros to learn new tricks.

From mastering the art of the perfect puppy pedicure to identifying critical areas where profit is found (and lost) across your entire business, the education sessions offer something for every pet professional looking to stay ahead of the pack.

The Ultimate Pet Pro Party

The SUPERZOO Beach Party at Mandalay Bay Beach on August 15 is the perfect networking opportunity, or as insiders like to call it, “professional sniffing.” Attendees should be prepared for a night where business cards are exchanged faster than dogs chasing squirrels, and where the next big pet industry partnership might just be born.

The party features food, beverages, live music, and an endless flow of friendly pet pros.

In Conclusion: It’s Going to be Paw-some

As the pet industry continues to grow faster than a Great Dane puppy, SUPERZOO 2024 stands as the ultimate showcase of what’s new, what’s next, and what’s absolutely fetching in the world of pets.

Whether you’re a retail bigwig or a boutique pet shop owner, this is one event you don’t want to miss.

Mark your calendar for August 14th to 16th, pack some comfy shoes, and get to set sail to Mandalay Bay for SUPERZOO 2024 – where the future of pet retail is unleashed.

For registration and additional information visit: superzoo.org