Canines and Cats in Costumes for a Cause: Trupanion’s Halloween Pet Photo Contest Shines Light on Adoption

SEATTLE, October 18, 2024 – Trupanion’s Halloween-themed pet photo contest, the “Tricked Out for Treats Pet-tacular,” is a howling success as it purrs along towards a fur-bulous fright-fest finale when picks of the patch are announced in an online virtual celebration on October 30. A fast-growing parade of pets sporting their spooky best is casting a spell on hearts nationwide. Launched on October 1, the contest has already seen an impressive response, with hundreds of entries showcasing pets in their most adorable and ghoulish get-ups, competing for bragging rights as dominant dog or finest feline in the fur-ocious competition.

Contest by the Numbers

As of October 15, the contest has achieved significant milestones:

• Over 600 entries across all eight categories.
• 116 pets up for adoption featured in the “Adorable Adoptable” category.
• More than 20,000 votes cast so far.

The “Adorable Adoptable” category, specifically designed for shelters and rescues to showcase pets in need of forever homes, has become a highlight of the contest. With over 100 adoptable pets featured, the category is not just about cute costumes – it’s about giving these animals a chance at finding their perfect families.

Margi Tooth, CEO and President of Trupanion, expressed her enthusiasm about the contest’s progress: “The response from pet parents, animal shelters and rescue organizations nationwide has been truly remarkable. We knew Halloween captured imaginations but the responses from our community have gone above and beyond our expectations. It’s utterly entertaining seeing our pets turn into spooky characters, or just plain fun ones and I’m particularly inspired by all the submissions in our ‘Adorable Adoptable’ category. Where every vote and submission isn’t just a chance to win, it’s a chance to find these loveable pets new forever homes and that’s powerful.”

Pictured here are just a few of the Adorable Adoptable Pet entries. Photo credits: Trupanion

Categories and Prizes

The contest features eight categories, including:

1. Solo Stunners
2. Squad Goals
3. Senior Sweeties
4. Pick of the Litter
5. Kitty Corner
6. Clinic Charmers
7. Me & My Human
8. Adorably Adoptable

Winners in each category stand to gain prizes such as custom pet portraits, exclusive pet-themed merchandise, and global spotlight opportunities.

Upcoming Announcement Event

Mark your calendars! Trupanion will be announcing the winners during a livestream event on October 30. This virtual celebration promises to be a showcase of the most creative, adorable, and heartwarming entries from across all categories.

To attend the livestream event, visit: trickedout.trupanion.com.

Impact on Pet Adoption

While the contest is undoubtedly fun, its impact on pet adoption stands to be significant. By featuring adoptable pets, Trupanion is providing these animals with exposure that could lead to their forever homes.

Expanding on the company’s mission to help loving, responsible pet owners budget and care for their pets, the emphasis on the “Adorable Adoptable” category underscores Trupanion’s commitment to go beyond just celebrating pets by also helping those in need find loving families.

How to Participate

There’s still time to join in on the fun! Pet owners, and veterinary practices can submit their entries until October 29 at trickedout.trupanion.com.  Shelters and Rescues entering the adorably adoptable category need to submit entries before October 21 and can find details at: trickedout.trupanion.com/shelter-rescue-exclusive. Participants are encouraged to share their entries on social media to gather more votes.

To view the entries and cast your vote, visit: trickedout.trupanion.com/gallery/.

As the “Tricked Out for Treats Pet-tacular” enters its final weeks, it’s clear that Trupanion has created more than just a contest. It’s a platform for creativity, a spotlight for adoptable pets, and a celebration of the human-animal bond. This Halloween, thanks to Trupanion, some lucky shelter pets might find that their treat is a new forever home.